Ric Stanbridge · A Dedicated Agent
The call: a dedicated agent for Ric — his single warm point of contact — that encompasses Soul Lounge end-to-end. Built around the person, not just the brand. Comedy stays with Maggie for now. This is how to build it well, using the rails we've already proven, and what to settle before it goes live.
The call, in one line
Build a dedicated agent for Ric that encompasses Soul Lounge — his single warm point of contact, nothing else folded in. Comedy stays with Maggie. Prove the pattern here; wider use is a separate, later decision.
What JR floated — and why they're layers, not a choice.
Option A — the outbound "agent" that procures work. A talent/booking-agent-style role that goes out to venues, event planners and agencies and pulls in bookings across party bands, functions and potentially comedy. This is the ambitious end-state and the real new capability. It is also the highest-risk thing to stand up first: an agent making cold approaches and negotiating money in the wild is exactly the high-stakes external contact we've been careful with.
Option B — a dedicated Soul Lounge agent. One agent that works directly with Ric, services the relationship end-to-end, and pulls the wider 360 team in through JR/Melissa when it needs design, PR, web or footage. Contained, low-risk, and we already have the perfect live test case.
The design (JR, 23 Jul): make it Ric's agent — built around the person, not just the brand — encompassing Soul Lounge end-to-end, and anchored there (his music/live business + agreed tasks, not an unbounded personal assistant). A V360HQ-run agent working for Ric under the V360 umbrella; identity & guardrails unchanged. Solely Ric/Soul Lounge for now — do not fold comedy in (Maggie holds it; a helping hand to her may come later if she needs it, as a separate call). The wider outbound-procurement shape is real, but explicitly parked.
Defining the new "agent" role properly, so it's a role and not a vibe.
This is a genuinely new function in the stack — closer to a real-world personal booking/talent agent than to any current director. It is Ric's agent: his single point of contact, working directly with him, encompassing Soul Lounge end-to-end. Its job is to procure and service live work:
It sits alongside PR and comedy touring, not inside them — see the lane map in §5.
Phase it. Each phase de-risks the next.
Phase 1 · Now
Soul Lounge booking agent
Dedicated agent, Ric's single point of contact. Inbound servicing only. Internal identity, JR sends/approves externally. Uses the rails we've already built.
Phase 2 · Parked
Outbound for Soul Lounge
Switch on proactive procurement for Soul Lounge only — own sending identity + tiered auth, still CEO-gated. JR's call, once inbound is proven.
Later · If JR calls it
Wider use / help Maggie
Only if JR decides: extend the proven pattern to other acts, or lend Maggie a helping hand on comedy if she needs it. A separate decision — not this build.
This doesn't start cold. The Soul Lounge work has already built and battle-tested the pieces the agent runs on.
Phase 1 is largely packaging what already works into a standing agent — not inventing from scratch.
The single biggest risk is role collision. Draw the lines before we build.
| Function | Owner | Boundary |
|---|---|---|
| Ric / Soul Lounge enquiries, pricing & bookings | Ric's agent new | The new role — Ric's dedicated agent, encompassing Soul Lounge. Couples, corporates, event planners — a different market to comedy touring. |
| Comedy roster touring & venues | Maggie | Out of scope — Maggie holds it. The Soul Lounge agent does not touch comedy. A helping hand to Maggie may come later if she needs it — a separate call, not this build. |
| Press, EPK, coverage, launches (earned) | Melissa | I hand the booking thread to the agent; keep PR/promotion. Stay Ric's warm familiar face through the handover. |
| Pricing structure, deposits, settlement, terms | Reed / Clara | Agent quotes from agreed guide rates; commercial structuring & money mechanics sit with Reed/Clara. |
| Client area / web build | Cooper | Wires the client area behind the real domains; agent briefs, doesn't build. |
| Brochure / brand / footage | Aria · Pixel · Atlas | Pulled in via JR/Victor routing as each booking needs. |
This is where the ambitious role meets the risk controls — and it's your and Victor's current work.